Resume


IRINA SPECKHARD RESUME


Austin, TX, USA, virtual office
512.587.9078 (cell)
ispeckhard @ yahoo.com
http://www.LinkedIn.com/in/IrinaSpeckhard

10+ years of professional experience in US, Russian and European markets

Multicultural Communications
Russian Market Localization
Internationalization, Translations
Bilingual in English and Russian

Global Search Engine Marketing and Optimization
Global Web Branding and Identity
Content and Copywriting  
Landing Page Optimization

MA, MLIS
Knowledge Management
US and Foreign Patent Research
Commercial Database Search

PROFESSIONAL EXPERIENCE


MULTICULTURAL COMMUNICATIONS
  • Managed US and EMEA large-scale search campaigns at Dell
  • Worked closely with AIG’s international offices to fulfill research requests on business, economic and legal issues. Introduced new online databases and resources that expanded R&D’s research capabilities.
  • Managed the creation of the English and Russian corporate web portals, increasing AIG Russia's presence in the Russian online space
  • Trained international students in online and database search strategies. Provided research and reference advising.
  • Conducted Moscow city historic tour guides for English-speaking clients and taught Russian as a second language
  • Managed the Russian opera and ballet photo archives and exposition at the Bolshoi Theater
SEARCH ENGINE MARKETING
  • Managed 150+ Dell US Public sector paid search campaigns in Federal, State and Local Government, Healthcare and K12 and HiEd segments, as well as Public Transactional Group, High Performance Computing, Software and Peripherals with average annual budget of over $2M
  • Founding member of the Red McCombs Media’s Search Marketing department
  • Increased Dell’s Public verticals’ sales, public awareness of new products and solutions, as well as presence in the paid search space by effectively optimizing search campaigns. Results included significant improvement in CTR, relevant traffic, leads, micro conversions, brand awareness and SEM/SEO integration.
  • Experienced in all phases of SEM/SEO: keyword research, ad copywriting, regional targeting, display URLs, multivariate ad copy and landing page testing, day parting, metrics tracking and reporting, etc.
  • Extensive experience with major PPC networks: Google, Bing, Ask and contextual networks
  • Knowledge and experience in Russian online space and social media
  • Member of Search Engine Marketing Professional Organization (SEMPO), American Society of Information Science and Technology (ASIST), Special Libraries Association (SLA), Texas Library Association (TLA)
ONLINE RESEARCH and DIGITAL LIBRARIANSHIP
  • 5+ years of International Patent research and complex commercial database searching: citation search, database selection, competitive intelligence, document review, litigation support, patent family and legal status, foreign patents (DIALOG, STN, Questel-Orbit, Lexis/Nexis, etc.)
  • Conducted extensive Internet and online database research in the areas of electrical engineering, medicine, computer science, telecommunications, business and economy
  • Developed and maintained vertical search portals in healthcare, science, sports, news areas and built 30+ hierarchies for the first human-built Internet directory
  • Knowledge of web content management, hierarchical organization of website platform taxonomies, information architecture and CMS


COMMUNICATIONS, TRANSLATIONS and TRAINING
  • Strong communication and presentation skills. Presented at events with 200+ audience
  • Trained groups of 20-200 clients and patent examiners in online search techniques
  • Delivered monthly and quarterly metrics reports and analysis to track the success of search campaigns
  • Conducted knowledge transfer and training on paid and organic search best practices
  • Created business and economic analytical reports for AIG’s international teams and upper management. Reduced report preparation time by 25%.
  • Conducted business and technical translations in insurance, foreign patents, marketing, law enforcement and provided simultaneous interpreting services
  • Wrote over 1000 ad copy texts for PPC ad testing during 6 month period
  • Bilingual in English and Russian, basic Spanish and French
PROJECT MANAGEMENT
  • Simultaneously managed multiple large-scale SEM projects
  • Managed a team of information specialists in building large human-built online search directory
  • Organized business training for 100+ international students, including managing budgets and job services
  • Directed 2-year production and recording project of a full-length original English  and Russian poetry CD


EMPLOYMENT HISTORY


  • Global Search, Digital Marketing and Knowledge Management Consultant
    Austin, TX
    2013 - Present
  • Paid Search Manager – Dell Inc.
    Round Rock, TX, telecommuting
    2008 - 2013
  • Paid Search Engine Manager - Paulson Management Group
    Austin, TX, telecommuting
    2007 - 2008
  • Search Marketing Manager - Red McCombs Media
    Austin, TX
    2007
  • Director of Business Development - Celebrate Publications, Inc.
    Austin, TX
    2006 - 2007
  • Patent Information Researcher, Searcher, Trainer - US PTO
    Washington, DC
    2002 - 2006          
  • Senior Information Specialist, Media Representative - Galaxy.com, LLC
    Austin, TX, telecommuting
    1999 - 2002
  • Information Specialist, Corporate R&D - AIG Russia
    Moscow, Russia
    1997 - 1999 
  • Internet Search Consultant - University of Texas Internet Consulting Office
    Austin, TX
    1997
  • Information Management Intern - TX Department of Information Resources
    Austin, TX
    1996 - 1997
  • Music Library and Archives Manager - Bolshoi Theater
    Moscow, Russia
    1994         
  • Translator, Interpreter, Tour Guide - International Interpreters’ Club
    Moscow, Russia
    1992 - 1994

EDUCATION and AWARDS

 

  • Masters of Library and Information Science (MLIS), Specialization in Information Science - University of Texas at Austin, Graduate School of Information
  • B.A./M.A. in History and Archives Management - Russian State University for the Humanities, Institute of History and Archives, Moscow, Russia - graduated with honors and scientific Master’s thesis on Russian-American relations in 18th-19th cc, recommended for publication
  • United States Information Agency Graduate Fellowship - full financial support for graduate study in the USA: one of 5 Moscow finalists out of over 1000 applicants
  • Competitive Graduate School Academic Scholarship - University of Texas at Austin
  • The Fund for American Studies International Fellowship for training in Prague - Charles University. One of 7 finalists to represent Russia among Eastern European countries and USA 
  • Certified Social Media Professional - Dell
  • Certified in Advanced Excel - Austin Community College
  • Certified in Inbound Marketing - HubSpot Academy
  • Multiple awards for valuable contributions to ASRC Aerospace success and on the spot awards at Dell
  • Additional coursework in business management, business communications and public speaking, Search Engine Strategies, Online Marketing Summit conferences, advanced Excel, graphic design and audio recording, basic knowledge of Spanish and French

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